TitlePerspectives (2mn)
BriefIdea:We decided to show the issue from two different points of view at the same time, using a resourcethat allows us to know the story behind all that small warnings.An interactive fully synchronized double-sided film, developed specially for mobiles, that place users in the shoes of a victim of cyberbullying with just turning the screen 180º, helping them to uncover the actual reasons behind that suffering.Insight:In Argentina 6 out of 10 high school students were victims of cyberbullying. This country ranks high among the countries facing this issue, triggering more and more serious disorders in children.Adults tend to trivialize this without paying attention to the signals.
Agency
Campaign Perspectives
Advertiser Movistar
Brand Movistar

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PostedNovember 2018
Business SectorSubscribers Only
StorySubscribers Only
Media Type Digital
Executive Creative Director Se.....an Ta....ga Subscribers Only
Executive Creative Director D..y M....er Subscribers Only
Creative Director M...as M...ty Subscribers Only
Creative Director J..n C...o Subscribers Only
Copywriter Le....do A....li Subscribers Only
Site Builder V....ia D..z Subscribers Only
Site Builder M...os Ba.....ica Subscribers Only
Copywriter Social Media N....as De.....lle Subscribers Only
Art Director Social Media Fr.....co Ce....ti Subscribers Only
Head of Production L...a Ma....nez Subscribers Only
IT Director Fr.....co F...l Subscribers Only
Project Manager B....ara L...ue Subscribers Only
Lead Developer J...er C...a Subscribers Only
Client Services Director F....na An.....li Subscribers Only
Client Services Director Subscribers Only
Account Director M...a J...al Subscribers Only
Account Executive P...a T...es Subscribers Only
Production Company J...s C...p Subscribers Only
Director M...in D...zo Subscribers Only
Executive Producer J..e A...l Subscribers Only
Executive Producer A...an A...ni Subscribers Only
Production Company Producer M...o P....io Subscribers Only
Director of Photography (DOP) D...el O...ga Subscribers Only
Editor Se.....an M..a Subscribers Only
Post-Production Coordinator L..s St.....ani Subscribers Only
Music It....ns .o .t b...er Subscribers Only
Sound P...a E....io Subscribers Only
Advertiser's Supervisor R...na Ma....ez Ba....ta Subscribers Only
Advertiser's Supervisor Al....ra O...n Subscribers Only
Advertiser's Supervisor Fl.....ia Pa....ni Subscribers Only
Advertiser's Supervisor Ag....na Ipa......rre Subscribers Only
Advertiser's Supervisor M...as In.....no Subscribers Only

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