TitleA Touch of History
BriefInstead of banning smartphones from classrooms, schools in Switzerland are taking advantage of the ultra-connected generation’s affinity for technology. A Touch of History transforms a wealth of information into the smartphone infrastructure and lets students explore the worlds of historical personalities via personal messages, pictures and playlists. The app’s gamification aspect boosted engagement and enhanced learning. After being integrated into the official curriculum and expanded to include additional subjects, Swiss students will be encouraged ౼ and no longer forbidden ౼ to take out their smartphones.
Agency
Campaign A Touch of History
Advertiser Samsung
Brand Samsung Educational App

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PostedNovember 2018
Business SectorSubscribers Only
StorySubscribers Only
Media Type Applications
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