TitleSnickers Hater Bar
BriefThe Toronto Raptors were having a great season, but they were also attracting negative comments from rivals and "haters". Mars and its agency took tweets from the “haters” and printed them on customized Snickers bars which were sent out to the haters - literally making them eat their words. In the middle of the Toronto Raptors’ best season in franchise history, the team experienced a wave of online haters. The only explanation? The haters must be hungry. So Snickers, the official chocolate of the basketball team, took tweets and posts from haters and rivals and printed them on customized candy bars ౼ turning real time hate into hater bars and making literally eat their words.
Agency
Campaign Snickers Hater Bar
Advertiser MARS
Brand Snickers

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PostedNovember 2018
Business SectorSubscribers Only
StorySubscribers Only
Story (original language)Subscribers Only
Media Type Social Media
Chief Creative Officer D...se Ro....to Subscribers Only
Chief Creative Officer T..d M...ie Subscribers Only
Copywriter L...on C..i Subscribers Only
VP D...k B...s Subscribers Only
Associate Creative Director D...k B...s Subscribers Only
Planning Director ..m K...y Subscribers Only
Group Account Director Ca....ne K....ur Subscribers Only
Account Director St.....ie M....ns Subscribers Only
Account Supervisor J...e F...l Subscribers Only
VP M..t E..s Subscribers Only
Print Production Manager ..m B...on Subscribers Only
Print Production Manager R...rt Q..n Subscribers Only
Production Artist J...n R...ey Subscribers Only

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