TitleBackfire
BriefEvery 16 minutes in America, someone is shot and killed. And yet, President Trump continues to fight against common sense gun laws. Launching on February 26, 2018, States United to Prevent Gun Violence empowered Americans to fight back with Backfire — a tool that let users auto-tweet the President (on his platform of choice) every time an American died from gun violence. Using real-time gun violence data from over 2,500 media, law enforcement, and government sources, Backfire automatically translated each death into a tweet from your account, aimed directly at the President.
Agency
Campaign Backfire
Advertiser States United Against Gun Violence
Brand States United Against Gun Violence

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PostedNovember 2018
Business SectorSubscribers Only
StorySubscribers Only
Media Type Social Media
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