TitleWelcome Listeners
Brief"We live in a time where no one listens," suggests the narrator, who stands before us on a stage. Listening is a gift, he reminds us, before revealing that he was born deaf. The powerful campaign for HiFi Klubben urges us all to listen to each other, to the other side of the story and to the world around us. In this beautifully written film, a man stands on a stage addressing an indifferent audience. "We live in a time where no-one listens," he says. Various stage sets show us the things we're ignoring: nature's cry for help, our loved ones, our own bodies, even our little ones. Not listening leads to conflict, says the narrator, before he reveals that he was born deaf. He will never hear his little girl's voice. But nor will he miss a single one of her words. Now he has the audience's attention, he reminds them: "Listening is a gift." “We live in a world where no one listens,” says the narrator of this film. In fact, 85% of viewers will watch this ad without sound. We don't listen to our bodies, we don't listen to our children, we don't even really listen to the music we hear. But what if we were born deaf, would we appreciate the power of listening? Listening is a gift, he reminds us, as he reveals that he was born deaf. Listen to each other. Listen to the other side of the story. Listen to the world around you.
Agency
Campaign Welcome Listeners
Advertiser Hifi Klubben
Brand HiFi Klubben

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PostedNovember 2018
Business SectorSubscribers Only
StorySubscribers Only
Media Type Web Film
Creative Director T...as Ho....nn Subscribers Only
Copywriter Kr....an Ei.....en Subscribers Only
Art Director M...in St.....rd Subscribers Only
Production Company B...n ..H Subscribers Only
Director M...in W...er Subscribers Only
Production Company Producer S...el C...or Subscribers Only
Agency Producer A...rs To....up D...e Subscribers Only
Agency Producer S...an Sto........rsen Subscribers Only

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