TitleTHE 3.5 sec BUMPER ADS (72s)
BriefYouTube bumper ads are six-second video ads; but Jaguar’s F-Type is so fast, it only needs 3.5 seconds. The company decided to donate the extra seconds to those who need it most: non-profit organizations. After a shiny, roaring red sports car zooms around a winding bend, the logo of one of ten non profits flashes onto the screen. An industry first? Most likely. Original? Definitely.
Agency
Campaign The 3.5 Sec Bumper Ads
Advertiser Jaguar Land Rover
Brand Jaguar

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PostedNovember 2018
Business SectorSubscribers Only
StorySubscribers Only
Media Type Pre-Roll
Creative Director T..r G...n Subscribers Only
Copywriter ..i M...k Subscribers Only
Art Director A..n A..i Subscribers Only
Production Company Producer ..i K....er Subscribers Only
Agency Producer I..t Z...er Subscribers Only

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Project Designer GUTIERREZ STUDIOS
Baltimore, United States

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