TitleThe Economist World Cup
BriefIs there room for political commentary during the FIFA World Cup? The Economist says yes. The news outlet took advantage of the world wide viewership to share political banner ads following the end of each game. “Look Angela Merkel ౼ A win without a coalition,” read one ad, following the German team’s win. Each banner linked to deeper commentary with witty one liners aimed at Russia, France, South Korea and many more.
Campaign The Economist World Cup
Advertiser The Economist
Brand The Economist

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