TitleAdoptify (120s)
BriefDid you know that dogs have their own taste in music? A shelter in Germany partnered with Spotify to create a new way of adopting shelter dogs. Like electronic music? So does Ray, a black and white french bulldog. When users listened to music on Spotify, video banners popped up featuring a pup with the same taste in beats. Adoption requests saw a 340% bump and all featured dogs found homes. The program has been wildly popular and animal shelters between Berlin and Bogota are working to implement Adoptify.
Agency
Campaign Adoptify
Advertiser Tierschutzverein München e.V.
Brand Tierschutzverein München

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

PostedNovember 2018
Business SectorSubscribers Only
StorySubscribers Only
Media Type Digital
Production Company Ne....st G..H . ... .G Subscribers Only
Global Chief Creative Officer Al.....er S...ll Subscribers Only
Creative Managing Partner Germany Ma....as H....ck Subscribers Only
Managing Creative Director Ha.....ter S...er Subscribers Only
Creative Director Lu....rd H..l Subscribers Only
Copywriter Ko....ia S...ko Subscribers Only
Art Director M....el ..x Subscribers Only
Copywriter L..n M....li Subscribers Only
Account Director Ko.....ze K....ch Subscribers Only
Technical Director F...x Ko......der Subscribers Only
Technical Director He....ch P...er Subscribers Only
Director L..s .e M..a Subscribers Only
Executive Producer M...y F....er Subscribers Only
Executive Producer A...tt Gr.....ck Subscribers Only
Executive Producer M..k S....dt Subscribers Only
Production Company Producer N...le Os.....ier Subscribers Only
Production Company Producer J...or Cr....ve Pr....er Subscribers Only
S...ia D...s Subscribers Only
Editor J...ne M...r Subscribers Only
Editor P...a S....er Subscribers Only

Related Ads

Latest Ads