TitleComic Relief Safety Video (2mn)
BriefBritish Airways needed a new in flight safety video - one that people would really pay attention to. They were also keen to raise money for Flying Start, their charity partnership with Comic Relief. By combining both objectives, and persuading A list talent to subject themselves to a casting session for the video, a unique piece of life saving information was created. The video is now being seen on board, worldwide,
Campaign British Airways safety video
Advertiser British Airways
Brand British Airways

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PostedNovember 2018
Business SectorSubscribers Only
StorySubscribers Only
Media Type Web Film
Creative Director P..l S....rn Subscribers Only
Copywriter .K P...er Subscribers Only
Copywriter G...ge Br....ll Subscribers Only
Art Director .K P...er Subscribers Only
Art Director G...ge Br....ll Subscribers Only
Photographer J...e C....ey Subscribers Only
Production Company 2.., L...on Subscribers Only
Director B...y M...in Subscribers Only
Production Company Producer G...ym G....im Subscribers Only
Agency Producer N....ie P...sh Subscribers Only
N..k C...b Subscribers Only

About BBH

We are a creative agency obsessed with making your brand more valuable.
We started in London in 1982 and our first ad for Levi's showed a herd of white sheep looking in one direction and one black sheep looking up and out in the opposite direction. This picture was accompanied by a simple statement that read 'When the world zigs, zag'.
That belief in difference - zagging - is how we change brands and businesses.
Zagging wins customers and share. It helps you outmanoeuvre your competitors. It makes your marketing more efficient.
In the last 5 years, it has made Tesco £4.3bn. It has made Audi £2bn in the last 3 years alone.
It's why we are IPA Effectiveness Agency of the Year.
It's how we invented lines like Vorsprung durch Technik for Audi, Keep Walking for Johnnie Walker and The Web Is What You Make Of It for Google. And it’s exactly how we will create yours if you engage us.
Whether you need transformational brand strategy, communications, digital experiences or more valuable relationships with your customers - we are ready to take your brief. 

Latest News


BBH London creates an action-packed, CGI-rich 60-second film, launching today, for Samsung Electronics’ System LSI Business, heralding the new era of grown-up mobile gaming enabled by its Exynos 2200 ‘next generation’ mobile processor.

Until now, high-quality immersive gaming experiences have been restricted to console-based game play. The Exynos 2200, however, will revolutionise the quality, speed, and sophistication of mobile games when the processor chip is built into next generation mobile phones launching this year.

The 60-second film, ‘The Marketplace’ opens in a metaphorical mobile game market –– a visual metaphor for an online app store –– and follows a female character passing by an array of street vendors trying to sell her poor-quality, heavily-pixelated 8-bit computing-style fruits, and weapons.

The hero is soon lured down an alleyway by a grizzled, Alice-in-Wonderland-inspired white rabbit to an underground black market populated by darker characters and vendors trading guns and weapons, all in full HD quality. The action ends with the line: ‘Playtime is over’.

The agency’s brief was to drive anticipation and excitement among keen gamers ahead of the launch of the first phones containing the new mobile processor, which features a state-of-the art mobile graphics processing unit (GPU) developed by Samsung in partnership with AMD.

The starting point was the idea that the new GPU would now make mobile gaming serious. This, in turn, inspired the ‘Playtime is over’ campaign theme and strapline.

‘The Marketplace’ was directed by film and top European commercials director (and gamer) Matthijs Van Heijningen, whose numerous past commercials credits include the acclaimed ‘Ostrich’ –for Samsung Electronics, ‘Vampire Party’ for Audi, and the multi award-winning spots ‘Bear’ and ‘Closet’ – both for Canal+.

The production company was MJZ.

The post-production house – and creator of the film’s lead CGI characters: White Rabbit and Lizard – was Paris-based digital effects specialist Mikros, with which Van Heijningen worked closely on The Forgotten Battle, one of the most expensive Dutch films ever produced, which he directed for Netflix and is a streaming hit.

Live action was filmed on location in Kiev, with much done in-camera and significant time and effort invested in art department and wardrobe, with a high level of craft involved to maximise production quality – all costumes made, for example, were bespoke. Original music was composed by Goldstein Music. Sound effects were done by 750mph.

The commercial breaks on January 18 and will run until the end of February. It will run across YouTube, Instagram, Twitch, Reddit and TikTok. The film will be supported by cross-platform executions inspired by the creative concept and sharing the ‘Playtime is over’ theme, executed by Cheil Pengtai.

Changwan Kim, Brand Manager at Samsung Electronics, said: “We wanted to implicitly express how the Exynos 2200 processor will bring differentiated gaming experience on mobile, in a short condensed fashion. We are very excited to see BBH’s creativity come to life in this adventurous hero film, and believe this project may be a big milestone that changes the course of how we promote semiconductor products in the future.”

Stu Royall, Creative Director at BBH, said: “This was a dream brief from our partners at Samsung. To launch a new processing unit, targeted at hardcore gamers is an incredible opportunity. Together, we’ve constructed an incredible, alternate universe full of rich detail, dangerous characters and even more dangerous weapons. There’s even a few additional details hidden in there to reward the most eagle-eyed gamers” 

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