TitleJazz
BriefThe design of the new VW Arteon was captured in an unexpected way: with pictures by blind photographer Pete Eckert. With his analogue camera and his remaining senses, Eckert created shots of the Arteon using double exposures and light paintings. There was no post-editing. The pictures were published in the renowned car magazine “Ramp”, among others. You don't need eyes to see beauty, because the new Arteon touches all the senses. These are the amazing results of a shoot by the blind photographer Pete Eckert, who created pictures of the new VW Arteon using double exposure and light paintings. There was no post-editing.
Agency
Campaign The blind photographer and the new Arteon
Advertiser Volkswagen
Brand Volkswagen Arteon

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PostedNovember 2018
Business SectorSubscribers Only
StorySubscribers Only
Media Type Print
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