TitleWomen Rewrite Women
Brief#WomenRewriteWomen was a campaign by El Tiempo, the biggest newspaper in Colombia. In order to show that gender discrimination is still present, even in the news, women were urged to change the story. On International Women's Day, female journalists were invited to choose a sexist headline from any source and rewrite it from their own point of view. Later, a special edition of the newspaper was dedicated entirely to women, while the rewritten headlines became print ads. For International Women's Day, female journalists rewrote sexist headlines and the results were turned into print ads. #WomenRewriteWomen was a campaign by El Tiempo, the biggest newspaper in Colombia, which also ran a special edition dedicated to women.
Agency
Campaign Women Rewrite Women
Advertiser El Tiempo
Brand El Tiempo Newspaper

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PostedNovember 2018
Business SectorSubscribers Only
StorySubscribers Only
Media Type Case Study
Creative Director J..n P...o Ma.....do Subscribers Only
Creative Director C...lo J....nez Subscribers Only
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