TitleShare Share your Buy
Brief12% of the world’s population suffer from hunger. How can we transform our daily shopping routine into fully transparent help?We invented SHARE, a social brand based on the 1+1 principle: With every purchase of a SHARE product you donate a portion of food, soap or one day of water to a person in need. A unique code on every product lets you track your donation. The help is certified by the United Nations. SHARE was the biggest launch of a social brand in Germany and sold more than 1 Mio. products in the first 4 weeks.
Agency
Campaign Share Share your Buy
Advertiser Share Foods GmbH
Brand Share Foods Water, Musli Bars, Soap

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PostedNovember 2018
Business SectorSubscribers Only
StorySubscribers Only
Media Type Case Study
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