TitleYouTube 'Bento Box'
BriefA little Chinese boy at a school overseas feels different and isolated. This is symbolised by his Asian rice box: a stark contrast to the other kids' lunchboxes. Soon he stops eating lunch. Mum notices and comes up with a solution. The next day, he opens his lunchbox to a surprise – lunch in the form of a cute panda, the symbol of his home. The other kids flock around to look. Don't change who you are: tell your story.
Campaign Youtube Bento Box
Advertiser Google
Brand Youtube Academy

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PostedNovember 2018
Business SectorSubscribers Only
StorySubscribers Only
Media Type Web Film
Creative Director S...y .u Subscribers Only
Creative Director X..n P..m Subscribers Only
Creative Director A...ur T...g Subscribers Only
Creative Director K...y ..n Subscribers Only
Creative Director D...en L...g Subscribers Only
Art Director M..n ..u Subscribers Only
Production Company R....al m...a Sh....ai Subscribers Only
Agency Producer P...y ..o Subscribers Only
Account Manager A..o Ham.......mian Subscribers Only
Account Manager Ch.....ne .g Subscribers Only
Account Manager M..a Y..n Subscribers Only

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