TitleCustomer for 100 years
BriefSwiss Life is the oldest life insurance group in Switzerland, often accompanying its customers throughout their lives. So it sought out its oldest customer, Hans Knecht, whose policy has been active for 100 years. On his 101st birthday, the insurer collaborated with his favourite newspaper, Neue Zürcher Zeitung, and arranged for it to appear with the original title page from the day of his birth: June 7, 1917. Inside, Hans and every other reader found an explanation of the special edition from the insurer.
Agency
Campaign Customer for 100 years
Advertiser Swiss Life
Brand Swiss Life insurance group

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PostedNovember 2018
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