TitlePostable Fukushima Local Paper
BriefSeven years after the Fukushima earthquake in 2011, more than 30,000 people who were evacuated are still unable to return. But that doesn't stop them craving local news. On Fukushima Citizens' Day, the local newspaper Fukushima Minpo News issued a special "postable paper" that people could send to friends and relatives who lived elsewhere. It was like sending a letter filled with news that only a local newspaper can provide. The mailing allowed those living away from Fukushima to be transported back to their home town.
Agency
Campaign Postable Fukushima Local Paper
Advertiser FUKUSHIMA-MINPO CO.
Brand FUKUSHIMA MINPO

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PostedNovember 2018
Business SectorSubscribers Only
StorySubscribers Only
Media Type Case Study
Creative Director Y..i K....ae Subscribers Only
Na.....ma Ta.....ro Subscribers Only
Copywriter I..i A....wa Subscribers Only
Art Director Y..i K....ae Subscribers Only
Production Company R...t Com.......ions Subscribers Only
Director Ta....ko Wa....be Subscribers Only
Director of Photography (DOP) C...oe S...ta Subscribers Only

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