TitleOceans Week
BriefTo raise awareness of marine plastic pollution, Corona hijacked its own global brand platform. The slogan ‘This is Living’ became ‘This is Living?’ and idyllic beach images were littered with plastic. The hijack continued on the brand’s Instagram posts. Special billboards were exhibited in the heart of London, Australia, Dominican Republic and Colombia, showcasing enormous waves of actual plastic waste. As a result, Corona was the most talked about brand during Oceans Week.
Agency
Campaign Oceans Week
Advertiser AB Inbev
Brand Corona X Parley

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PostedNovember 2018
Business SectorSubscribers Only
StorySubscribers Only
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Media Type Outdoor/Out of Home
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