Title#rightmyname
BriefEvery day, South Africans with non-English names are told by spellcheck that their African names are errors. Nando’s wanted to right this wrong. The #rightmyname campaign encouraged the public to add their names to an online database. When the list was complete, everyone could download it to their computer's dictionary, ensuring that the red lines disappeared. The nation’s largest newspaper loved the story and even underlined all the African names in its articles, at no cost.
Agency
Campaign #RIGHTMYNAME
Advertiser Nando's
Brand Nando's

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PostedNovember 2018
Business SectorSubscribers Only
StorySubscribers Only
Media Type Case Study
Copywriter G...on ..y Subscribers Only
Copywriter J...an T...n Subscribers Only
Copywriter ..m K...z Subscribers Only
Art Director Ts......tso P....he Subscribers Only
Project Manager R...n .e B..r Subscribers Only
Agency Producer M....ne L..y Subscribers Only
Account Manager T...ah H...is Subscribers Only
Brand Representative J..e Jo.....ne Subscribers Only
Chief Creative Officer ..o M....go Subscribers Only
Digital Design G...n D..e Subscribers Only
Digital Design L....so M...li Subscribers Only
Executive Creative Director G...on ..y Subscribers Only

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