BriefEvery day, South Africans with non-English names are told by spellcheck that their African names are errors. Nando’s wanted to right this wrong. The #rightmyname campaign encouraged the public to add their names to an online database. When the list was complete, everyone could download it to their computer's dictionary, ensuring that the red lines disappeared. The nation’s largest newspaper loved the story and even underlined all the African names in its articles, at no cost.
Advertiser Nando's
Brand Nando's

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

PostedNovember 2018
Business SectorSubscribers Only
StorySubscribers Only
Media Type Case Study
Copywriter G...on ..y Subscribers Only
Copywriter J...an T...n Subscribers Only
Copywriter ..m K...z Subscribers Only
Art Director Ts......tso P....he Subscribers Only
Project Manager R...n .e B..r Subscribers Only
Agency Producer M....ne L..y Subscribers Only
Account Manager T...ah H...is Subscribers Only
Brand Representative J..e Jo.....ne Subscribers Only
Chief Creative Officer ..o M....go Subscribers Only
Digital Design G...n D..e Subscribers Only
Digital Design L....so M...li Subscribers Only
Executive Creative Director G...on ..y Subscribers Only

Related Ads

Latest Ads