TitleThe Neverending URL
BriefIn Germany Black+Decker is known not just for its tools but for an audio signature from the 1980s: the words blackanddeckerblackanddecker repeated over and over. This competition gave people the chance to win a power tool by accessing the brand's online advent calendar. The problem was, the URL contained many, many "blackanddeckers". Only those who typed in the exact amount could win. In the meantime, they were forced to keep the brand name at the tip of their fingers.
Agency
Campaign The Neverending URL
Advertiser Stanley Black & Decker
Brand Black & Decker Tools

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PostedNovember 2018
Business SectorSubscribers Only
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Media Type Digital
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