TitleThe Unbreakable Rainbow
BriefA giant rainbow sculpture in Warsaw triggered such hate among opponents of LGTB rights that it was burned down and rebuilt seven times. Finally, Ben & Jerry's recreated it as a hologram that used only water and light, making the rainbow unbreakable. When homophobic vandals destroyed a giant rainbow sculpture in Warsaw - not once, but seven times - Ben & Jerry's stepped in to fund a holographic version constructed only of water and light. Thus, it was impossible to destroy, and became an unbreakable symbol of love and pride. When a giant rainbow sculpture in Warsaw was repeatedly destroyed by homophobic vandals, Ben & Jerry's stepped in to sponsor a very special new version. A hologram, made only of water and light and impossible to vandalise.
Campaign Unbreakable Rainbow
Advertiser Unilever, Love Does Not Exclude Association, Volunteers of Equality Foundation
Brand Ben & Jerry's

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PostedNovember 2018
Business SectorSubscribers Only
StorySubscribers Only
Story (original language)Subscribers Only
Media Type Case Study
Executive Creative Director Subscribers Only
Creative Director M...in W....er Subscribers Only
Art Director P...o Do.....ez A....an Subscribers Only
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