TitleSay it with Sky
Campaign Say it with Sky
Advertiser Sky Deutschland Fernsehen GmbH & Co. KG
Brand Sky

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About Serviceplan Group

The Serviceplan Group is the largest independent and most diversified owner and partner-managed agency group globally. Our offices are located across the globe, offering specialized services to make international and national brands successful. Our unique concept “House of Communication” is an integrated agency model, combining all relevant disciplines under one roof - whether they are brand strategists, creative professionals, media or online specialists, designers, dialogue, content or CRM experts, business analysists, market researchers, PR consultants or sales specialists.
By the mid-90s, Serviceplan had become the first communication agency to venture into the growing online market and also had adjusted to the requirements of the future in the area of media: today, the additional corporate brands within the Group – Plan.Net, Mediaplus, Facit and Solutions – also rank among the market leaders in their respective competitive environments.
This precise interplay between the various specialist agencies in matters of creation, technology and media makes us the leading agency group for innovative communication. In order to guarantee outstanding performance in the execution of its campaigns, Serviceplan is represented with own offices in all significant economic areas in Europe, North America, the Middle East and Asia. Together, all Serviceplan companies currently have more than 4,400 employees whose work regularly wins awards at national and international creative competitions. 

Latest News

Serviceplan Group’s Worldwide ECD Jason Romeyko Joins Golden Drum Hall of Fame

Serviceplan placed 5th in Network of the Year ranking and Serviceplan Russia ranked 2nd among Russian networks

The 27th Golden Drum festival announced winners in a live online ceremony on Friday 15 October with Serviceplan Group’s Worldwide ECD Jason Romeyko joining the prestigious Hall of Fame. Serviceplan Group took 5th place as Network of the Year.

Serviceplan Russia enjoyed great success at the ceremony, winning 1 Gold, 1 Silver and 2 bronze awards for Miele ‘Laundry Records’, and being ranked 2nd among Russian networks. Serviceplan Russia Executive Creative Director Evgenia Arabkina was ranked in the top 10 Creative Directors of the Year, and Miele featured in the Grand Prix for brands. Gong Poland/ Group One Serviceplan collected a bronze for Netflix ‘The Art of Stealing’, and Serviceplan Austria won a bronze for ‘Unrating Art’ for the Vienna Tourist Board.

Jason Romeyko, Worldwide Executive Creative Director of Serviceplan Group became the newest member of the Golden Drum Hall of Fame, a selected group of visionaries and dreamers who have fought courageously and passionately for the progress of the creative industry.

Jason Romeyko, Worldwide Executive Creative Director, Serviceplan Group commented: “Golden Drum is one of the leading world festivals featured in the WARC ranking, and I have been a supporter of this festival for many years. The work is always interesting and astounding. So I am hugely honoured to be included in the Golden Drum Hall of Fame, and proud of Serviceplan Group on taking 5th place as Network of the Year. The success of our Russian agency at Golden Drum and the recognition of Evgenia Arakbina who is featured in the Creative Director of the Year Top 10, as well as awards for our agencies in Poland and Austria, demonstrates the growing strength of Serviceplan Group in New Europe.”

Evgenia Arabkina, Executive Creative Director, Serviceplan Russia added: “Laundry Records by Miele is one of the game-changing projects in the category. The idea to make a recording studio inside a laundry led to creating a lot of unique content, showing that there is no genre or limitations even for domestic appliances advertising, and that the product can really be a hero. This project has already won gold prizes at other festivals, and we are very proud to see it among the main winners of such a legendary festival as Golden Drum.”

The 27th Golden Drum has not only raised the support of the creative world but also of the brands that continue to invest in the creative field of the business. After a year of pause, due to the global pandemic, the festival returned with a 25% increase in entries in the renewed festival competition.

The juries’ shortlisted 271 entries and altogether granted 46 Bronze Drum, 41 Silver Drum, 30 Golden Drum, and 14 Grand Prix across various groups and categories. Award-winners received the new sustainable trophies made from environmentally friendly materials - natural and recycled elements.

The Golden Drum Festival was born in 1993 with a simple idea of bringing together creatives from different, back then often defined as New European countries. The festival to inspire and empower creative thinking and action for positive change in many different ways, shining a light on it through its competition and congress program. With the slogan Re:Start the Future Golden Drum is turning focus to fresh creativity that will energize coming generations – without forgetting we still belong to the same community, breathing as one. The Golden Drum Festival was chosen as one of the seven regional award shows included into WARC Rankings.

All awarded work can be seen at https://goldendrum.com/showcase.

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