TitleEqual Justice Initiative - Logo
BriefThe goal was to create an identity that lived up to the weight of the subject while playing a supporting role. At its heart is a symbol that implores us to break the cycle of injustice. Two equal letter Js form a broken chain, which not only encapsulates a larger purpose, but also became the symbol for the new Legacy Museum. The bold simplicity of the broken chain led to a series of illustrations that highlight the Equal Justice Initiative's key themes and ideas with immediacy. Two equal letter Js form a broken chain that symbolises the themes, ideas and purpose of the Equal Justice Initiative. A symbol that implores viewers to break the cycle of injustice.
Agency
Campaign Equal Justice Initiative - Logo
Advertiser Equal Justice Initiative
Brand Equal Justice Initiative

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PostedNovember 2018
Business SectorSubscribers Only
StorySubscribers Only
Media Type Corporate/Brand Identity
Head of Design D...d T...er Subscribers Only
Head of Design B...e Du.....th Subscribers Only
Executive Creative Director S...h M...at Subscribers Only
Creative Director A..y B...n Subscribers Only
Designer A...ia I...n Subscribers Only
Designer M....sa C...ez Subscribers Only
Designer N...ie R..s Subscribers Only
Designer L...a ..n Subscribers Only
Head of Production M....el S...za Subscribers Only
Account Services Supervisor Mi....le F....ng Subscribers Only
Account Services Supervisor K..e M....an Subscribers Only
Creative Agency T...er Du.....th Subscribers Only

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