TitleDig in
BriefThe Clink Restaurants, situated inside prisons, aim to reduce reoffending by training inmates for a career in food and hospitality. It’s an amazing story. Our task was to tell it. On a small budget. So we invited journalists and food critics to ‘dig in’ and spread the word for us. The invitation was in the form of a book, with a knife and fork secreted inside its pages. The dust-jacket gave an overview of the story we wanted to tell. And the theme of ‘escaping’ was a snug fit for our objective of helping prisoners escape a life of crime.
Agency
Campaign Dig in
Advertiser The Clink
Brand The Clink Restaurants

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PostedNovember 2018
Business SectorSubscribers Only
StorySubscribers Only
Media Type Case Study
Executive Creative Director D..e P...e Subscribers Only
Creative Director N..l La.....er Subscribers Only
Copywriter A..y F...on Subscribers Only
Art Director C...e D...s Subscribers Only
Designer K...n Ma....ws Subscribers Only
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