TitleSearching for Seville´s special color
BriefTanqueray wanted to launch "Flor de Sevilla", a gin with a hint of oranges as a tribute to the city of Seville. But how could a British brand become more relevant to a Spanish city? By creating a bottle-shaped homage to the city itself. An algorithm blended thousands of buildings, monuments and tones to find the unique colour of Seville. As well as launching the iconic bottle, the agency got Pantone to certify the colour, making Seville the world's first city with its own Pantone.
Agency
Campaign Searching for Seville´s special color
Advertiser Diageo
Brand Tanqueray Flor de Sevilla

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PostedNovember 2018
Business SectorSubscribers Only
StorySubscribers Only
Media Type Case Study
Agency (& City) P..1 (M....d) Subscribers Only
Head of Strategy A....ín Vi....os Subscribers Only
Head of Growth B....iz A..e Subscribers Only
Creative Director(s) V...tor B...co &...; D..a M...oz Subscribers Only
Copywriter(s) R....to Go....lez &...; I...e Fe.....dez Subscribers Only
Art Director(s) D...el A...do &...; N...ia M...no Subscribers Only
Project Manager L..a Ma....nez Subscribers Only
Brand Producers / Makers L...a Ig....da &...; A...l A...s Subscribers Only
Production Company (& City) R...m (M....d) Subscribers Only
Production Company Producer(s) A....ra R...s &...; M...el .e La....ue Subscribers Only
Post-production Team P...r Gu....ro &...; D...el R...ra &...; J...er Ci....da &...; P...o C....oba Subscribers Only
PR Company (& City) Subscribers Only
PR Team Subscribers Only
Strategy Planner S...io G...ía &...; N....ia Gu....ro Subscribers Only

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