TitleMissing Poster Child
BriefIn Belgium, the face of the little boy on packets of Cassonade Graeffe sugar has been a familiar sight for 65 years. For the 20th anniversary of Belgian missing children's agency Child Focus, a limited edition version of the packaging was launched. And the little boy was missing, leaving nothing but an empty chair. The resulting media coverage was backed up by an online video featuring Edouard, a young man who had once been missing himself.
Agency
Campaign Missing Poster Child
Advertiser Child Focus
Brand Child Focus Belgian Center for Missing and Sexually Exploited Children

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PostedNovember 2018
Business SectorSubscribers Only
StorySubscribers Only
ProblemSubscribers Only
Media Type Packaging, Branding & Design
Creative Director P...er S...s Subscribers Only
Creative Director M...el O...n Subscribers Only
Copywriter W..t G...en Subscribers Only
Art Director T..s Dej......ere Subscribers Only
Production Company S...ic F...s A....rp ..d C..e T..n Subscribers Only
Director ..n B..n Subscribers Only
Agency Producer Ca....ne ..n R...t Subscribers Only
Graphic Designer Na....ie Wl.....ski Subscribers Only
Graphic Designer Subscribers Only
Editor H..s D...et Subscribers Only
Sound M...o ..n R..t Subscribers Only
DTP A..a ..n ..n B...ck Subscribers Only
DTP Ja....rt De....ne Subscribers Only
Social C...é ..n E...n Subscribers Only
Account Manager S...e D...e Subscribers Only
Account Manager S...er ..n .e W...e Subscribers Only

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