TitleNational Parks of Ukraine: Encoded Identity
BriefThere are 86 national parks in Ukraine. Different flora, fauna, landscapes and water features make each one unique. How to give them a cohesive identity while also setting them apart? A single logo wouldn’t be enough. Instead, a different version was created for each park, using elements that represent its most prominent natural features…and united by a graphic look that all Ukrainians could relate to: traditional embroidery.
Campaign National Parks of Ukraine: Encoded Identity
Advertiser Terra Incognita
Brand Terra Incognita Ukrainian adventure and ecotourism association

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PostedNovember 2018
Business SectorSubscribers Only
StorySubscribers Only
Media Type Packaging, Branding & Design
Creative Director K...a Sc.....er Subscribers Only
Copywriter P...ip H...a Subscribers Only
Art Director A...ey Te.....nyk Subscribers Only
Account Director A...a Or.....aya Subscribers Only
Designer K...ia B...ur Subscribers Only

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