TitleLA Original
BriefLos Angeles has undergone a creative renaissance. Art, music, food, fashion and tech are booming. The agency partnered with Mayor Eric Garcetti and the Mayor's Fund for Los Angeles to create the first ever cohesive brand for the city. Just two letters - L and A - form a dynamic logo that can showcase and inspire LA creativity. The space between the letters comes to life when filled with the people, places and things that define LA.
Agency
Campaign Space to Create
Advertiser Mayor's Fund For Los Angeles
Brand LA Original

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PostedNovember 2018
Business SectorSubscribers Only
StorySubscribers Only
Media Type Packaging, Branding & Design
Executive Creative Director M..t M...hy Subscribers Only
Executive Strategy Director K...y Sc.....el Subscribers Only
Brand Director Da....le G..d Subscribers Only
Brand Manager Da....le R...ra Subscribers Only
Designer R...rt N...ta Subscribers Only
Designer P...r R..d Subscribers Only
Creative Director G....tt J...s Subscribers Only
Creative Director ..n H...in Subscribers Only
Copywriter Subscribers Only
Copywriter T...e H...is Subscribers Only
Designer A..y ..m Subscribers Only
Designer K...u B..e Subscribers Only
Designer A..x C...on Subscribers Only
Chief Production Officer ..m D...ap Subscribers Only
Production Company Producer M...sa W...er Subscribers Only
Production Coordinator J....na P....or Subscribers Only
Advertising Manager R...i T...ti Subscribers Only
Advertising Manager K...ie H....ch Subscribers Only
Advertising Manager C...s P....ta Subscribers Only
Advertising Manager K...ey B....er Subscribers Only
Production Company H...o S....os Subscribers Only

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