TitleLondon Takeover
BriefEvery year baristas from all over the world gather for one week in Shoreditch, London to attend the London Coffee Festival. This year, they were exposed to a massive outdoor campaign promoting Oatlys’ Oat Drink Barista Edition. Each unit in the campaign had its own tailored message, visible to the Baristas on their way to the festival.Our target audience were regular Londoners as well as bearded and non bearded baristas, an important tester of our Oat Drink Barista Edition. We know they love coffee as much as we do and won’t serve anything but great products.
Campaign London Takeover
Advertiser Oatly
Brand Oat Drink Barista Edition

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PostedNovember 2018
Business SectorSubscribers Only
StorySubscribers Only
Media Type Outdoor/Out of Home
Agency (& City) F....an &...; Bo.....rs . O...y De.....ent .f M..d C....ol Subscribers Only
Copywriter(s) M...in Ri.....st, J..n Sch......ft, ..a B....an Subscribers Only
Art Director(s) L..s E....n, M....el L.., B...rn L...én Subscribers Only
Graphic Design Ch......fer P....on Subscribers Only
Account Director T...y O....on Subscribers Only
Account Manager J...ie M...r Subscribers Only
Media Specialist A....as G....th Subscribers Only
Social Media & Commercial PR Manager S..a H....on Subscribers Only
Original P...a H....er ..h Kr.....fer H...er Subscribers Only

About Forsman & Bodenfors

Forsman & Bodenfors is a global creative collective working to unlock the power of creativity through collaboration and build the most human and iconic brands and businesses in the world. Forsman & Bodenfors was founded in 1986 in Sweden with the vision of creating world-class communications for its clients. Twenty years after its founding, the agency joined the MDC Partners family. In 2018, Forsman & Bodenors joined forces with MDC’s New York-headquartered global creative agency, KBS, to form what is now a global creative collective under the Forsman & Bodenfors name.
Designed to bring a collaborative way of working creatively around the world, the global Forsman and Bodenfors collective brings together the industry’s most innovative talent, combining the signature Forsman & Bodenfors approach with specialized data, analytics, tech and media expertise. 

Latest News

Forsman & Bodenfors and KBS become Forsman & Bodenfors


KBS and Forsman & Bodenfors are joining forces to form a global creative collective under the Forsman & Bodenfors name.

This brings together Forsman & Bodenfors’ world renowned creative pedigree and way of working with KBS’s innovative technology capabilities, media offering, and data strategy – and expands the footprint into the US, Canada, Europe, UK and Asia markets.

The new Forsman & Bodenfors will embrace and expand the famed way of working that champions collaboration, flat team structures, and fluid cooperation between disciplines. KBS’s technology and data and analytics capabilities will be deployed across all offices, and so will media planning and buying, through The Media Kitchen.

The new Forsman & Bodenfors will have around 700 employees in 8 offices: Gothenburg, New York, Stockholm, London, Toronto, Montreal, Shanghai and Singapore.

For more information, please visit: forsman.co

Press contact Lotta Dawidsson: lotta.dawidsson@fb.se


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