TitleSeniors for seniors
BriefWhen older people go to buy a mobile device, they sometimes feel blinded by the science spouted by younger vendors. In fact, technology is better explained to seniors...by other seniors. So Vodafone retrained some retirees into a sales force. The recruitment was based only on two criteria: they had to be over 65, and know nothing about technology. The related film sparked a debate about age-ism.
Agency
Campaign Seniors for seniors
Advertiser Vodafone
Brand Vodafone - HR Program

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
PhilosophySubscribers Only
ProblemSubscribers Only
ResultSubscribers Only
Media Type Case Study
Creative Director R...an Ca.....cu Subscribers Only
Creative Director F...p K...a Subscribers Only
Copywriter F...p K...a Subscribers Only
Art Director F...p K....ka Subscribers Only
Art Director P...a B..ró Subscribers Only
Director Subscribers Only
Photographer R...m S....lka Subscribers Only
Production Company S...k F...s Subscribers Only
Production Company Producer M....el S....ek Subscribers Only
Production Company Producer Ve....ka Je.....ková Subscribers Only
Digital Artwork T...s M...s Subscribers Only
Digital Artwork Ar....is T....an Subscribers Only
Pr Officer A...e Re.....vá Subscribers Only
Account Director L...e S....va Subscribers Only
Advertising Manager Vl.....ra Do.....ova Subscribers Only
Chief Creative Officer R...an Ca.....cu Subscribers Only
Group Creative Director F...p K...a Subscribers Only
Copywriter R...an Ca.....cu Subscribers Only
Account Manager P..r M...na Subscribers Only
Project Manager M....na H....vá Subscribers Only
Project Manager ..n B...r Subscribers Only
Production Company S...k F...s Subscribers Only
Director of Photography (DOP) R...m S....lka Subscribers Only
Production Company Producer Subscribers Only

Related Ads

Job Board

Manager AviateTv
San Francisco, United States

Latest Ads