TitleAdolf's Online Strategy
BriefRight-wing populists are using social networks to attract followers. The small anti-racism organisation “Gesicht Zeigen!” wanted to fight back against this propaganda. To show the danger of social media in the wrong hands, the group let Adolf Hitler himself explain his online strategy through a reworked version of the Nazi propaganda film “Triumph des Willens”. In the edited version, Hitler describes how he intends to attract and mobilise new followers. The controversial film generated huge buzz and directed viewers to gesichtzeigen.de.
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Campaign Hitler's Hashtag
Advertiser Gesicht Zeigen!
Brand Gesicht Zeigen!

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PostedNovember 2018
Business SectorSubscribers Only
StorySubscribers Only
Media Type Digital
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