Title99 years of innovation
BriefThe agency designed the unique cultural installation to enliven the Javel-André Citroën metro station (line 10), combining the brand heritage and values of two historic transport companies : RATP & CITROEN. The challenge was to create a vivid and compelling display for the two brands, without disrupting the flow of passengers within the station.We established a conversation between the brands and travelers, through the use of a mural that proposes a chronological journey from 1919 to the present.The scenography, mixing pedagogy with emotion to create a rich experience, extends from the station entrance to the platforms.The agency was asked to take up all aspects of the design project, from structural design to graphic design, story telling and content.
Agency
Campaign Javel – André Citroën
Advertiser Groupe PSA
Brand Citroen

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PostedNovember 2018
Business SectorSubscribers Only
StorySubscribers Only
Media Type Outdoor/Out of Home
CEO P...al V....ER Subscribers Only
Creative Director A...n L...n Subscribers Only
Art Director E..a Vil......kins Subscribers Only
Art Director C....le H...ot Subscribers Only
Art Director Ti....ee C...on Subscribers Only
Advertising Manager J..n M...el L....nc Subscribers Only
Advertising Manager O....er C....rt Subscribers Only

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