Title#ExcuseMe
BriefInfluential, politically conscious celebrities like Robert DeNiro wrote excuse letters for students who might be suspended by their schools for participating in The National School Walkout to support gun reform. The #ExcuseMe letters made a clear case for why participation in this event should be excused. Reasons included: an invaluable civics lesson, an exercise in good citizenship, a memorial for students who have died, and participating in our democracy. The letters were addressed to school administrators to serve as official excuse letters but their most important purpose was to show support and encourage students who wanted to make their voices heard.
Agency
Campaign #ExcuseMe
Advertiser The National School Walkout
Brand The National School Walkout

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PostedNovember 2018
Business SectorSubscribers Only
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