TitleWhat the world can't read.
BriefThere’s a global war on journalism, with 300 journalists currently imprisoned around the world.But in a troubled world where everyone’s shouting, how can you make people pay attention to the threat against free speech?By putting their faces and their silenced voices in the spotlight.On May 3rd - the World Press Freedom Day - newspaper store Pressbyran collaborated with one of Swedens biggest newspapers, Expressen, to bring attention to the threat against journalism.The newspaper's front page was replaced by empty white space, featuring only the small words ”What the world can’t read.” And regular columns and articles in the paper where replaced with empty articles, bylined with the names and portraits of the many journalists currently imprisoned around the world - making their faces, their predicament and most importantly their silence visible to the world.By letting their silence speak, we brought more attention to the world’s imprisoned and threatened journalists, and the loss their absence means for all of us and democracy round the world.The campaign reached approximately 3 million readers - 30% of Swedens population.
Agency
Campaign What the world can't read.
Advertiser Pressbyrån
Brand Pressbyrån Sweden's largest convenience and newspaper store

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PostedNovember 2018
Business SectorSubscribers Only
StorySubscribers Only
ProblemSubscribers Only
Media Type Newspaper
Creative Director M...us Ja.....on Subscribers Only
Copywriter F...p L....nt Subscribers Only
Copywriter J...a Se.....ny Subscribers Only
Art Director E..k No......kar Subscribers Only
Art Director J...n L...in Subscribers Only
Photographer I..k Li....rg Subscribers Only
Client Director L..a E...er Subscribers Only
Account Manager B...a La.....ist Subscribers Only
Account Planner K..l Wi....öm Subscribers Only
Designer S..a Be.....sta Subscribers Only
Designer K...a Ma.....on Subscribers Only
Graphic Designer J..s B...an Subscribers Only
Social Media Manager R....na H...ld Subscribers Only

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