| Title | Great Failure |
| Brief | Creativity doesn't fit into neat boxes. In fact, some answers that may be considered "incorrect" in tests may be highly creative. To encourage teachers to praise creativity, a publisher of children's picture books and its agency collected and framed almost 7000 "wrong" exam answers and exhibited them in schools. The project provoked a debate about education in Japan. |
| Agency | Dentsu Inc. |
| Campaign | Great Failure |
| Advertiser | FROEBEL-KAN CO., LTD. |
| Brand | Branding |
| Posted | November 2018 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| Executive Creative Director | ..o H...a Subscribers Only |
| Executive Creative Director | Ya....ru S...ki Subscribers Only |
| Creative Director | Y...ke S....no Subscribers Only |
| Creative Director | R..a O....da Subscribers Only |
| Creative Director | T...ko K..o Subscribers Only |
| Art Director | Y...ke I..i Subscribers Only |
| Copywriter | T...ya F...ta Subscribers Only |
| Planning Team | Ta.....ro Na.....ma Subscribers Only |
| Planning Team | Y..i Ta....ko Subscribers Only |
| PR Planner | M....hi A...i Subscribers Only |
| Producer | T...o O...a Subscribers Only |
| Producer | M...to Yo.....wa Subscribers Only |
| Producer | T...ya K...a Subscribers Only |
| Producer | W...ru Hay......ita Subscribers Only |
| Director | S...mi Ta.....hi Subscribers Only |
| Web Director | T...ma O..a Subscribers Only |
| Markup Engineer | K....ke Y....da Subscribers Only |
| Project Manager | M...o Fu....ma Subscribers Only |
| Cinematography | Y...ka K...i Subscribers Only |
| Compositor | T....hi T....ki Subscribers Only |
| Audio Engineer | T...ki K..o Subscribers Only |
| Production Designer | T....hi S....ro Subscribers Only |
| Designer | Na....wa S..n Subscribers Only |
| Designer | K....ra S..a Subscribers Only |
| Designer | I....ra K....ke Subscribers Only |
| Designer | Ni.....wa S...o Subscribers Only |
| Web designer | S...da R..a Subscribers Only |
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