TitleThe Masterpiece
BriefOn 20 May 2018, Inter Milan ended their seven year absence from the UEFA Champions League. Quoting The Divine Comedy, Inter urged fans “to re-behold the stars” as part of a new season ticket campaign. The artwork mimicked the style of the Italian Renaissance and contained 104 actual Inter fans, selected through a “stadium casting” and photographed in classical poses. Furthermore, five unique fan stories and a dozen secret messages were hidden throughout the artwork.
Agency
Campaign The Masterpiece
Advertiser FC Internazionale Milano
Brand Season Ticket Campaign

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PostedNovember 2018
Business SectorSubscribers Only
StorySubscribers Only
Media Type Outdoor/Out of Home
Creative Director G....io C....ni Subscribers Only
Creative Director Fe....co G...o Subscribers Only
Creative Supervisor ..n Ma....si Subscribers Only
Creative Supervisor M...o T...ni Subscribers Only
Copywriter De....io C....co Subscribers Only
Art Director M...o B...a Subscribers Only
Art Director Gi....ca Gi....li Subscribers Only
Account Manager J...po P....ni Subscribers Only
Content Creator S...ia Ga....ti Subscribers Only
Social Media Manager Fe....co Sp....lo Subscribers Only
Analyst Fe....co M....ni Subscribers Only
Photographer J..n Ga.....sa Subscribers Only
Post Production A..x T....ns Subscribers Only

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