TitleThe lightweight ad.
BriefA classic print ad with a twist. The Porsche 911 Carrera T is stripped of equipment to make it lighter and more fun to drive. To show this in a fun way, the ad was printed on a super-thin paper.
Campaign The lightweight ad.
Advertiser Porsche
Brand Porsche Carrera T

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PostedNovember 2018
Business SectorSubscribers Only
StorySubscribers Only
Media Type Magazine
Copywriter M...in St.....mar Subscribers Only
Art Director S..n Å....lom Subscribers Only
Agency Producer C...n L....on Subscribers Only
Graphic Designer D....ic P....rd Subscribers Only

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