TitleThe Face of Distracted Driving
BriefA young man talks to camera about how his life might have turned out differently. As we hear his voiceover, we see home video footage of him as a young boy. When the film cuts back to him, it’s revealed that this is what Caleb Sorohan would look like today, if he hadn’t been killed by a distracted driver eight years ago. We then see a newspaper clipping of his death. The agency worked carefully with the victim's family, forensic artists, and visual effects teams to "resurrect" him.
Agency
Campaign The Face Of Distracted Driving
Advertiser AT&T Inc.
Brand AT&T

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PostedNovember 2018
Business SectorSubscribers Only
StorySubscribers Only
Media Type Case Study
VFX Company
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