TitleThe Face of Distracted Driving
BriefA young man talks to camera about how his life might have turned out differently. As we hear his voiceover, we see home video footage of him as a young boy. When the film cuts back to him, it’s revealed that this is what Caleb Sorohan would look like today, if he hadn’t been killed by a distracted driver eight years ago. We then see a newspaper clipping of his death. The agency worked carefully with the victim's family, forensic artists, and visual effects teams to "resurrect" him.
Agency
Campaign The Face Of Distracted Driving
Advertiser AT&T Inc.
Brand AT&T

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PostedNovember 2018
Business SectorSubscribers Only
StorySubscribers Only
Media Type Case Study
VFX Company
2D Lead B...is S...t Subscribers Only
Account Team Ca....ne M..n Subscribers Only
Account Team K....yn B...n Subscribers Only
Account Team K....yn B...s Subscribers Only
Account Team J...ie D....ue Subscribers Only
Account Team K...e Ho.....amp Subscribers Only
Age Progression J...y H...s Subscribers Only
Age Progression Art P...oe Subscribers Only
Age Progression Art Direction E....el Cr......scu Subscribers Only
Assistant Editor M...y R...sz Subscribers Only
Audio Post Production P..t H...n Subscribers Only
Chief Creative Officer A...s K...le Subscribers Only
Chief Creative Officer G..g H..n Subscribers Only
Chief Creative Officer D...d L...rs Subscribers Only
Chief Strategy Officer C....al ..x Subscribers Only
Colorist F...us M...ll Subscribers Only
Compositor ..b M...e Subscribers Only
Compositor J...e S...t Subscribers Only
Compositor K...n ..e Subscribers Only
Compositor C...ie B...n Subscribers Only
Coordinator ..a L....ne Subscribers Only
Coordinator S...ie Mi....ll Subscribers Only
Creative Director C...y B...n Subscribers Only
Creative Director G...n We....an Subscribers Only
Creative Director Subscribers Only
Creative Director K...n M...oy Subscribers Only
Copywriter K...n M...oy Subscribers Only
Art Director Subscribers Only
Music Composer G...on M....te Subscribers Only
Music Composer C...g D...on Subscribers Only
Music Composer .d D...e Subscribers Only
Music Composer S..h Fr.....man Subscribers Only
Music Composer T..o De.....erg Subscribers Only
Designer B...y U...ro Subscribers Only
Director E...l M...is Subscribers Only
Director of Integrated Production D...d R...e Subscribers Only
Editor S...en Ha....ay Subscribers Only
Editorial Company E...e Ed.....al Subscribers Only
Engineer S...n Al.....er Subscribers Only
Executive Creative Director M..t Ma.....ld Subscribers Only
Executive Creative Director ..n S...h Subscribers Only
Executive Producer ..n B...ey Subscribers Only
Executive Producer J..f Mc.....ll Subscribers Only
Executive Producer S...a Hi......eld Subscribers Only
Executive Producer R....el T...lo Subscribers Only
Group Executive Producer J...e C....ns Subscribers Only
Head of Production R...el G...b Subscribers Only
Line Producer J...e A....rg Subscribers Only
Managing Director S...n L..y Subscribers Only
Music Company / Composer H...n Subscribers Only
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Producer C...g Ca....ia Subscribers Only
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Production Company B....it Subscribers Only
Project Manager C...re Mc....le Subscribers Only
Senior Producer N...d B..s R....ll Subscribers Only
Shoot Supervisor P....ck H...en Subscribers Only
Strategy Director C....es B...r Subscribers Only
Chief Creative Officer David Lubars
Chief Creative Officer Greg Hahn
Executive Creative Director Matt MacDonald
Creative Director/ Copywriter Kevin Mulroy
Creative Director/ Art Director Bianca Guimaraes
Director of Integrated Producer David Rolfe
Group Executive Producer Julie Collins
Executive Producer Dan Blaney
Producer Bree Hopenwasser
Project Manager Claire McCastle
Chief Strategy Officer Crystal Rix
Strategy Director Charles Baker
Account Team Kathryn Brown
Account Team Katie Hollenkamp
Account Team Jaimie Donohue
Account Team Katelyn Burns
Account Team Caroline Main
Director Errol Morris
Line Producer Julie Ahlberg
Managing Director Shawn Lacy
Executive Producer Jeff McDougall
Editor Steven Hathaway
Assistant Editor Molly Rokosz
Producer Evyn Bruce
Executive Creative Director Ben Smith
Creative Director Gavin Wellsman
Creative Director Corey Brown
Colorist Fergus McCall
Executive Producer Rachael Trillo
Senior Producer Coordinators Nirad "Bugs" Russell
Senior Producer Coordinators Sophie Mitchell
Senior Producer Coordinators Mia Lalanne
2D Krissy Nordella
2D Burtis Scott
2D Corey Brown
2D Jamie Scott
Composer Theo DeGunzberg
Composer Gordon Minette
Composer Seth Fruiterman
Composer Ed Dunne
Composer Craig DeLeon
Engineer Sloan Alexander
Age Progression Jovey Hayes
Age Progression Art Direction Emanuel Craciunescu
Entrant Company BBDO NEW YORK
Idea Creation BBDO NEW YORK
Production BISCUIT FILMWORKS
PR FLEISHMANHILLARD
Additional Company EXILE EDITORIAL
Additional Company HUMAN
Additional Company THE MILL
Additional Company PHOJOE

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