TitleDONUT
BriefThis new over-the-counter Korean digestive medicine helps quicken the passage of fatty and oily foods through the body to bring fast relief to those who suffer from dyspepsia (impaired digestion). The campaign uses simple, graphical visualisations to symbolise the high-speed movement of these hard-to-digest foods. Which is good because, in Korea, everything needs to move fast.
Agency
Campaign DIGEST FOOD FASTER
Advertiser Kwangdong Pharmaceutical Co.
Brand Kwangdong Digestive drink

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PostedNovember 2018
Business SectorSubscribers Only
StorySubscribers Only
Media Type Print
Creative Director S....en P...r Subscribers Only
Copywriter P...r M...e Subscribers Only
Copywriter Y....oo N...le P..k Subscribers Only
Art Director .i H..n S..g Subscribers Only
Art Director S....en P...r Subscribers Only
Illustrator .P Subscribers Only
Account Executive Ky....un H...g Subscribers Only
Account Executive J...u R..e Subscribers Only

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Project Designer GUTIERREZ STUDIOS
Baltimore, United States

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