TitlePeekaboo Mask (40s)
BriefWe created the Peekaboo Mask, printed with thermochromic ink that react to temperature. When children wear the masks, the temperature from their breath causes the image of an fine dust character to disappear and reveals the fun characters instead. We also built a digital vending machine that collect dust data real-time. When the level of fine dust is “bad,” the machine grabbed the attention of passing-by children with a motion sensor and informed them about the necessity of masks through an educational video. When the clip was over, children experienced the masks from the vending machine. The experiences let the children know the importance of wearing masks while having fun. We also created an experience video which became viral on various media channels around Seoul.This was be used as educational content to raise awareness on the importance of masks.
Agency
Campaign Peekaboo mask
Advertiser Seoul Metropolitan Government
Brand Seoul Metropolitan Government

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PostedNovember 2018
Business SectorSubscribers Only
StorySubscribers Only
Media Type Case Study
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