TitleQuatre Contes de Grimm
BriefA combination of technology and poetry was used to launch this very high end jewellery collection. An interactive stroll in a magical castle led users through four Grimm fairy tales, which the visitor could explore while discovering different facets of the collection. The experience was designed for mobile and allowed localisation in 23 languages. An equally poetic social media campaign supported the project.
Agency
Campaign Quatre Contes de Grimm
Advertiser Van Cleef & Arpels
Brand QUATRE CONTES DE GRIMM Collection

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PostedNovember 2018
Business SectorSubscribers Only
StorySubscribers Only
PhilosophySubscribers Only
Media Type Digital
Creative Director T...as B....es Subscribers Only
Creative Director B...o A...t Subscribers Only
Copywriter Ma....eu V....nt Subscribers Only
Art Director M....eu Dr.....lt Subscribers Only
Illustrator Ch.....te G....ut Subscribers Only
Production Company W...er F..m Subscribers Only

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