BriefWe used the biggest entertainment trend of the year: Fortnite. The free to play online game gathering 125 millions of players all around the world became a new place for interviewing candidates. Using the voice-chat feature of the game, we interviewed participants while playing with them against enemy teams.To apply, all candidates had to do was to add us on Fortnite (via the PlayStation Network) and we would schedule a game with them after reviewing their portfolio.The interviews lasted for the duration on a Fortnite match (during 10 to 20 minutes). Having a common objective (surviving together against other players) totally changed the way we conducted interviews as participants felt freer to speak, less timid and the process became - as we had hoped - much less formal. Candidates who didn’t play Fortnite or who could not be still able to request a more traditional interview by reaching us at IDontPlayFortnite@AgencyName.com.To launch the campaign, all we did was make a key visual and write a few lines explaining the concept, it was then posted on our social and sent as a small press release to international media out of France.
Campaign Fortnite Interview
Advertiser Dare.win

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

PostedNovember 2018
Business SectorSubscribers Only
StorySubscribers Only
Media Type Case Study
Creative Director Fa....ne Fi....ci Subscribers Only
Creative Director D...en F..i Subscribers Only
Copywriter T...as BR....ON Subscribers Only
Art Director B...s La....ne Subscribers Only
PR manager M...n FA....AT Subscribers Only
Founder W..e GBAD.........KANMI Subscribers Only
Chief Executive Officer (CEO) W..e GBAD.........KANMI Subscribers Only
Photographer D...el I....LY Subscribers Only

Related Ads

Latest Ads