TitleYuMi & Bocelli
BriefThis campaign set out to challenge the belief that humans and robots are incompatible. By placing the robot YuMi in the role of conductor at a live orchestral performance, this often feared technology was given a warmer side. Our greatest feats are those we achieve together, whether it's with our fellow human beings or with the technology that aids us.
Agency
Campaign YuMi & Bocelli
Advertiser ABB Asea Brown Boveri Ltd
Brand ABB YuMi

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PostedNovember 2018
Business SectorSubscribers Only
StorySubscribers Only
Media Type Case Study
Graphic Designer T...an Li....rd Subscribers Only
Art Director D...s S....rz Subscribers Only
Copywriter H...y C...ke Subscribers Only
Copywriter ..n K...n Subscribers Only
Executive Creative Director R..l S...at Subscribers Only
Creative Director M....el K...e Subscribers Only
Creative Director R..o C....nt Subscribers Only
Public Relations Agency H...ng Sc.....ner Subscribers Only
Production Company Producer E..X G..H Subscribers Only
Account Director Na....ie Ki....er Subscribers Only
Account Manager N....as G...n Subscribers Only
Client Chief Executive Officer U...ch Sp......fer Subscribers Only
Client Group Senior Vice President C...s S...er Subscribers Only
Client Head of Global Media S....to ..s Subscribers Only
Client Group Vice President N....as Z....er Subscribers Only

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