TitleVINYL
BriefMuch like a turntable "reads" discs, this new Siemens vacuum cleaner extracts information from surfaces, identifying different types and adjusting its performance accordingly. The product demo uses a visual metaphor of a record player, with circular floor surfaces as discs. The sound design matched each surface with a rhythm inspired by its place of origin or character.
Agency
Campaign Vinyl
Advertiser Siemens
Brand SIEMENS Q8

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PostedNovember 2018
Business SectorSubscribers Only
StorySubscribers Only
Media Type Television
Creative Director K...as B...s Subscribers Only
Account Supervisor M...s C....is Subscribers Only
Copywriter Mi....is S....as Subscribers Only
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Account Director G...ge Ka......lis Subscribers Only

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