TitleThe statement honey jars
BriefA health food store wanted to draw attention to the fact that unhealthy sugar can lurk in even the most unexpected foods. So it got bees to make honey from sugar hidden in various aliments and sold the result in jars mimicking the foods concerned, from burgers to ketchup.
Campaign The statement honey jars
Advertiser Sklizeno
Brand Sklizeno – health food store (retail chain)

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About McCann Prague

A full-service agency located at the top of a hill in Riegrovy Sady, with the best view of Prague and part of the McCann Worldgroup since 1991. With an agile team of more than 120 professionals, we have a sole mission: to help brands play a meaningful role in people’s lives. By developing a deep understanding of our clients’ businesses, we work every day to deliver powerful and innovative creativity that’ll deliver results. And strong results at that, as we believe we can grow only if we help our clients to grow as well. Thanks to this approach, we have built a strong partnership with our clients, such as AirBank, Bata, Coca-Cola, ING Bank, L’Oréal, Mastercard, Pilsner Urquell and Vodafone. As proof, we can mention a few coveted accolades that have made us proud ever since: “Most Effective Agency Of The Year” for a few years in a row now, the most valued agency of IMC Czech Awards, Gold and Bronze Lion won in Cannes by and sharing the glory of EMEA Agency Of The Year as just recently announced by Campaign magazine. 

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