| Title | Bronki Booster |
| Brief | We created a kids’ content series called the Bronki Boosters. It consists of a cartoon show, comic book series, instructional video platform and product line that places asthma inhalers at the centre of the story.The story mirrors the struggles that ordinary children with asthma face every day. It follows our characters, Iggy and Wisp, in an intergalactic battle for air against the evil Skyron and his nasty Constrictors. Armed with magical inhalers called Bronki Boosters, they perform the same ritual that young kids with asthma struggle to remember every day.Fully functioning Bronki Booster asthma inhalers will be available in-store to create a completely immersive experience for the kids.Working with the content educate, Bronki Boosters aim to educate while it entertains. Teaching young kids about the correct use of their inhalers, reducing the risk of serious attacks and hopefully saving lives. |
| Agency |
VMLY&R Cape Town
|
| Campaign |
Bronki Booster
|
| Advertiser |
Cipla
|
| Brand |
Bronki Booster
|
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| Posted | November 2018 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type |
Product Design/Development
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| Chief Creative Officer |
R..n M....us Subscribers Only
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| Chief Creative Officer |
J...n Xe.....los Subscribers Only
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| Creative Director |
A..m Wh.....use Subscribers Only
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| Copywriter |
K...en W....ls Subscribers Only
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| Art Director |
C...a B...er Subscribers Only
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| Art Director |
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| Illustrator |
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| Strategist |
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| Director of Client Engagement |
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| Client Engagement |
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| Production Manager |
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| Traffic Manager |
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| Production Company |
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| Animation |
R...al Subscribers Only
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| Print Production Company |
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| Sound Design Company |
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