BriefWhile promoting an “anti-racism on public transport” message, the brief challenged us to create engagement with our passengers. To deliver on this, we organised branded photo booths in high footfall areas and asked commuters to "become part of the bigger picture". We took photos of over 1,000 commuters and then engaged the renowned artist Charis Tsevis to create big picture images from these smaller images.Using the heading "Join us on the Journey", also played to the fact all those appearing in the image, were in fact commuters.
Campaign Join us on the journey
Advertiser National Transport Authority
Brand Public Transport Behaviour 2018

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PostedNovember 2018
Business SectorSubscribers Only
TaglineSubscribers Only
StorySubscribers Only
Media Type Print
Creative Director J..n W...h Subscribers Only
Copywriter K...n M...ay Subscribers Only
Art Director K...an B....an Subscribers Only
Illustrator C...is T...is Subscribers Only
Typographer M..k N...y Subscribers Only

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