TitleWe're all made of the same stuff
BriefWe wanted to communicate the message in a positive, and surprising way. We didn’t want to image to portray, or even suggest, that people are different. Even with the positive message “treat people as equals”, we felt it important that the image did not portray a “them and us” idea.Also, as the campaign was to be run on large format OOH, we wanted something very strong and high on impact.Using the “Jelly Babies” image with the headline “We’re all made of the same stuff” we felt was a very positive, and likeable way to communicate the message that, whatever you might see on the outside, we are all the same on the inside. The Jelly Babies were shot in groups and separately, and then “merged” to form the final image as appeared in 48-sheet and on the 1st backlit 96-sheet in the country.
Agency
Campaign We're all made of the same stuff
Advertiser National Transport Authority
Brand Public Transport Behaviour 2017

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PostedNovember 2018
Business SectorSubscribers Only
TaglineSubscribers Only
StorySubscribers Only
Media Type Print
Creative Director J..n W...h Subscribers Only
Copywriter K...n M...ay Subscribers Only
Art Director K...an B....an Subscribers Only
Typographer M..k N...y Subscribers Only
Photographer D..e M...ey Subscribers Only

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