TitleLast Words
BriefLast WordsInsight,In Germany, there are 40,000 terminally ill children and young people. Each year 5,000 of them die. Approximately 14 children every day. The German Association of Children’s Hospices supports these children and their families, helping them to find enjoyment and comfort in their short lives.Idea:Appropriately displayed at a train station, the “Last Words” campaign depicts typically child-like farewell situations, and contrasts them with what the farewells may mean to the families of terminally ill children. Normal goodbye statements, take on a more heartbreaking connotation when spoken by a terminally ill child.
Campaign Last Words
Advertiser Bundesverband Kinderhospiz, German Association of children´s Hospices
Brand German Association of children´s Hospices

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PostedNovember 2018
Business SectorSubscribers Only
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Media Type Print
Creative Director Al.....er S...ll Subscribers Only
Creative Director Ma....as H....ck Subscribers Only
Creative Director Ch.....ph Bo.....er Subscribers Only
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About Serviceplan Group

The Serviceplan Group is the largest independent and most diversified owner and partner-managed agency group globally. Our offices are located across the globe, offering specialized services to make international and national brands successful. Our unique concept “House of Communication” is an integrated agency model, combining all relevant disciplines under one roof - whether they are brand strategists, creative professionals, media or online specialists, designers, dialogue, content or CRM experts, business analysists, market researchers, PR consultants or sales specialists.
By the mid-90s, Serviceplan had become the first communication agency to venture into the growing online market and also had adjusted to the requirements of the future in the area of media: today, the additional corporate brands within the Group – Plan.Net, Mediaplus, Facit and Solutions – also rank among the market leaders in their respective competitive environments.
This precise interplay between the various specialist agencies in matters of creation, technology and media makes us the leading agency group for innovative communication. In order to guarantee outstanding performance in the execution of its campaigns, Serviceplan is represented with own offices in all significant economic areas in Europe, North America, the Middle East and Asia. Together, all Serviceplan companies currently have more than 4,400 employees whose work regularly wins awards at national and international creative competitions. 

Latest News

Serviceplan Group strengthens the House of Communication Spain and Announces Gerardo Mariñas as CEO

The Munich-headquartered international Serviceplan Group, which includes the agencies Serviceplan and Alma Mediaplus, has announced the appointment of Gerardo Mariñas as CEO of the Serviceplan Spain Group/ House of Communication Spain.

From this newly created position, Mariñas will be responsible for promoting and directing the development of the Spanish House of Communication, where all the Serviceplan Group's operations in Spain will be centred, with the aim of making all communication disciplines available to its clients within a fully integrated model, with the Serviceplan mantra of “Übercreativity”, in order to expand and optimize business results for clients.

With more than 20 years of experience in the world of media agencies (at WPP and Havas) and on the side of the client side, Gerardo Mariñas takes the reins of Serviceplan Spain Group as it enters an important new phase of development and growth.

Gerardo Mariñas, Serviceplan Spain Group/ House of Communication Spain CEO says: “We are proud to be able to contribute to the development and growth of the Serviceplan group in Spain. With a powerful and talented group of professionals that, together with the international network of Serviceplan Group and its unique House of Communication model, can offer advertisers a solid partner in their communication activities and business development."

Markus Noder, Managing director and Partner of Serviceplan International comments:

“Spain is a key market in our international configuration, and we are very happy that Gerardo Mariñas is joining us as CEO of the Spanish House of Communication. His experience and attitude will help us to develop the largest independent agency managed by its partners in the world in the Spanish market. "

This notable boost to the group's corporate structure was completed a few weeks ago, with the appointment of Óscar Martínez as Chief Financial Officer and Chief Operating Officer, also of Serviceplan Spain Group. Martínez, partner of Alma Mediaplus, thus expands his responsibilities, and with Mariñas he will work on the consolidation and integration of House of Communication Spain.

The announcement of Gerardo Mariñas appointment as CEO of House of Communication Spain comes shortly after the news that Ainhoa de las Pozas takes on the role of CEO of Serviceplan Spain. This important leadership restructuring comes at a key moment of growth and expansion for Serviceplan Group in Spain, which is heading in a new direction in 2022. 

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