| Title | #PrincessLife |
| Brief | With Bella, the arrival of a fresh new member in the Belles de Nina gang after Nina and Luna, we seized the opportunity to bring a new energy to the brand’s presence online. We created #PrincessLife, a creative concept inspired by #ThugLife anchoring the brand in the meme and GIF culture, breaking out the myth of the docile fairytale princess. #PrincessLife plays on surprise and anachronisms, twisting the all classical Princess symbols and giving a brand new ending to iconic fairytale scenes. |
| Agency |
Rosbeef!
|
| Campaign |
#PrincessLife
|
| Advertiser |
PUIG
|
| Brand |
Les Belles de Nina
|
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| Posted | November 2018 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type |
Digital
|
| Agency (& City) |
Ro.....!, P...s Subscribers Only
|
| Creative Director(s) |
F...s M....e, A...ée Ba.....er Subscribers Only
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| Copywriter(s) |
Fra........ndre To....le Subscribers Only
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| Art Director(s) |
J..e L....rd Subscribers Only
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| Photographer(s) |
L...s C....as Subscribers Only
|
| Production Company (& City) |
2...5 F...s, P...s Subscribers Only
|
| Film Director(s) |
H..o C...n, ..m Bo....t, H..o C....er Subscribers Only
|
| Graphic Design |
Ch.....te A...ux Subscribers Only
|
| Social Media Manager |
L...a W....ka Subscribers Only
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| Account Manager |
L...le B...k .e Fr....g, F...y K..p Subscribers Only
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| Head of Social Web |
X...er Del.......nien Subscribers Only
|
| Head of Strategy |
A....ne D...d Subscribers Only
|
