TitleDeal with the dark
Agency
Campaign Deal with the dark
Advertiser IKEA
Brand Ikea

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Television
Length
Agency
Production Company
Music A... Am.....am Subscribers Only
Sound Design Company S...d C...us Subscribers Only
Creative Director M...en K...t Subscribers Only
Art Director G...ro R...to J...er .n S...af Subscribers Only
Creative Team R...n M...el Subscribers Only
Creative Team P....ck ..n H....en Subscribers Only
Director F...is K...ma Subscribers Only
Production Company Producer R..s B...k Subscribers Only
Cinematography P...r K...a Subscribers Only
Set Designer G...ro R...to J...er .n S...af Subscribers Only
Agency Producer M...a B....ma Subscribers Only
Editor T..n Ri....ld Subscribers Only
Poem F...is K...ma Subscribers Only

About CZAR Amsterdam

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Deal with the dark, just follow the white rabbit; an enchanting film for Ikea

Once again director Floris Kingma (Czar Amsterdam), Havas Lemz and Ikea partnered up, this time to bring seasonal enlightenment in these dark and gloomy days.
The protagonist – a young girl - magically takes you through a variety of scenes, cleverly glued together with in-camera trickery. On the way, the wonderful poetic voice-over takes you along an ingenious metaphor related to inner happiness. A useful insight to deal with the winter blues, because a change of scenery does give energy, doesn’t it? 


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