TitleYou sort, we recycle
BriefFor the first time in their history, 12 major everyday brands have made an alliance and agreed to swap their iconic packaging in order to present a unified front on the importance of recycling: one plastic bottle, when sorted into the right bin, can become a resource. The process took a year. We took on two unprecedented challenges:1) To unite 12 major brands around one joint creation to speak with a single voice about the importance of recycling plastic bottles, outside any commercial or competitive thinking, and2) To swap their labels and change their iconic packaging.We decided to use the shock effect by playing with the main codes of the consumer sector. This exceptional capsule collection evokes visual surprise, catching the attention of citizen-consumers and inspiring them to improve their behavior.
Agency
Campaign You sort, we recycle
Advertiser Citeo
Brand The sorting of bottles

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PostedJanuary 2019
Business SectorSubscribers Only
StorySubscribers Only
Media Type Print
Creative Director H...é Bi....mé Subscribers Only
Creative Director O....er Bi....mé Subscribers Only
Copywriter m...e c....ent Subscribers Only
Art Director C....le T....nt Subscribers Only
Photographer R....to B...n Subscribers Only
Production Company A...e P...s Subscribers Only
Agency Producer P...re Ot....ne Subscribers Only
Agency Producer M....el L...er Subscribers Only
General Manager A...ud D...ul Subscribers Only
Head of Strategy N....as Ca.....ni Subscribers Only
Planner Strategic L...e Do.....ue Subscribers Only
Account Director M...ir Be.....he Subscribers Only
Account Manager Em....el M....le Subscribers Only

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